My question will be why not?, podcast is an effective and pretty intimate way to communicate with your audience and everyday more people are listening content rather than watch videos or read blogs.
Here there are some statistics that will show you how this industry is growing tremendously in the last years.
70% of Americans aged 12+ are now familiar with the word “Podcasting.
”51% of Americans reported having listened to a podcast at least once in their lives.
32% of Americans report having listened to a podcast within the past month.
The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at seven
More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last yearPodcasting grew slightly as the “audio source used most often in the car” — now at 4%, up from 3% last year.
Key Stats from The Podcast Trends Report 2019
82.4% of people listen to podcasts for more than 7 hours each week.
33.2% of respondents have listened to a podcast on a smart speaker.
59% of respondents spend more time listening to podcasts than on social media.
55.6% of respondents said they purchased an item after hearing it advertised on a podcast.
61.3% of podcasters list marketing and building an audience among their top challenges.
so if you still are doubting about the power of this media channel, think twice because you might be missing a good opportunity to put your content out there and reach your audience