What a Podcast can do for your brand or company
It‘s been awhile since many companies had been using podcast as a strategic for
a branded content, producing podcast to increase awareness of their respective brands.
The first step would be to understand how branding content works, many entrepreneurs have the wrong idea of using sales pitches, talk about discounts or ask directly for the sale as a part of their content marketing strategy and that it is a big mistake placing them far away from their target audience.
How it really works is generating interest throughout a topic related with the brand or company and build content around it and that is how the podcast plays a big part of the winning strategy.
Creating a podcast will help your brand gain reputation and you will be an authorized voice of the service or product you are offering, also you will be attracting your target audience and keep them captive using a topic of interest without having to bombard them with spam advertising.
Podcast also will work as a great placeholder of your brand or company name in all the web searches therefore will expand your target audience.